Google Analytics Visits Change: Impact, Implications, Benefits
In this video Avinash Kaushik presents the changes to the Google Analytics Visits computation algorithm. He outlines the impact on other metrics, where numbers go up or down. He also discusses Multi-Channel Funnels and attribution analysis.
Keynote Speaker: Futurist Patrick Dixon – industry trends – management, marketing, customers, lifestyles, motivation, change management and leadership development. Corporate event keynote speaker: video and slides.
Keynote speaker – Futurist – at conference / corporate event. Global leadership event for MTN by Dr Patrick Dixon. Keynote lecture given to multinational audience of several hundred in South Africa. Keynote presentation covered marketing, management, motivation, industry, leadership, new technology, mobile phones, broadband, convergence, divergence,web phones, future of broadband, sms, video phones and other devices. Keynote conference slides also available on consumer trends, customer relationship management, client support. Business communications and virtual teams and virtual organisations. Leadership training and executive education. Patrick Dixon is a keynote speaker on issues such as globalisation, culture clashes, poltical change, global warming, carbon trading, demogaphics, urbanisation, bottom of pyramid, health, ageing and AIDS. Watch other Conference keynote lectures by Patrick Dixon. Banks will become phone companies and telecom companies will become banks. Keynote also covered mobile payment systems, micropayments, mobile phone credit card transactions and loans. Economic impact of remittances from foreign workers using SMS credit to avoid foreign exchange transaction costs. How biometrics fingerprint technology will allow large mobile phone payments. Commissions and interest charges on loans. Impact of revenues from American Express, Visa, Delta, Access, Mastercard moving to mobile phone transactions. Threat to retail banks from mobile phone payment systems …
Video Rating: 4 / 5
B-to-B Marketing Fundamentals Don’t Change (Short)
While technology, communications channels and media usage habits change over time, the fundamentals of profitable business-to-business marketing do not. In this excerpted video from a live staging of the classic McGraw-Hill “Man in the Chair” ad at the Business Marketing Association’s 2009 national conference, BMA drives home the fundamental similarity between how buyers and sellers built awareness, credibility and business relationships 50 years ago and how they continue to do so today, albeit with many new and revolutionary tools and techniques at their disposal. For more information on BMA’s “UNlearn” conference and to see the original “Man in the Chair” ad, go to www.marketing.org and www.marketing.org
Video Rating: 4 / 5
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